Brand Awareness

Video on Instagram and TikTok is currently one of the most powerful drivers of brand awareness

Build Real Brand Awareness That Sticks

In a noisy world, it’s not enough to just be seen — people need to remember you.

At Fat Rabbit Video, we create clear, high-quality AI-generated videos that help small businesses like yours get noticed and remembered. Whether it’s a friendly brand story, a simple explainer, a customer testimonial, or eye-catching social media clips, we make videos that feel authentic and professional.

We help you:

Stand out from your competitors
Build trust with your local customers
Get your message across clearly and memorably
Make your brand feel familiar and reliable

So when someone needs what you offer, your business is the one that comes to mind first.

If you’re a small business owner or manager who wants your business to be seen and remembered, we’d love to help you create videos that work hard for your business.

📈 How much video actually helps brand awareness

1) Video is now the main discovery engine

Over 60% of product discovery now happens on social platforms like TikTok and Instagram
Around 50% of consumers say social media is their primary way to learn about brands

👉 Translation:
If you’re not using video on these platforms, you’re missing where people first hear about brands

2) TikTok = massive reach & awareness growth

Brand followers on TikTok grew ~200% year-over-year
TikTok generates 2× more interactions than Instagram on average

👉 Why this matters:

TikTok is extremely strong for top-of-funnel awareness
The algorithm pushes content to new audiences, not just followers

3) Instagram video drives strong engagement (and trust)

Instagram video can generate 30× more engagement than Facebook
Reels get significantly more shares, saves, and likes than regular posts
60% of users interact with brands multiple times per week on Instagram

👉 Translation:

Instagram is slightly less explosive than TikTok for reach
BUT stronger for consistent visibility + brand recall

4) Short-form video dominates attention

Short videos (<60 sec) are the most consumed format across both platforms
Users spend 50%+ of their time on Instagram watching Reels

👉 Meaning:

Video isn’t just helpful—it’s what people expect

Client Testimonials

Over the past couple of years, Fat Rabbit Video have produced several high-quality videos and integrated 3D animations/motion graphics for Interface Force Measurements.

We have been very impressed with how Andy Fernihough has listened to and understood all our requirements. He has worked with us, opening up possibilities and techniques that help us get our message across, to reinforce our branding and improve our SEO.

If you need a talking head presentation or product promotion, marketing video, I have no hesitation in recommending that you talk with Andy Fernihough at Fat Rabbit Video. Neil Johnstone MD Interface Force Measurements Ltd.

image Niel Johnstone director Interface Force Measurements image photograph comitioned corporate video yo promote the products and servises provided by the company

Neil Johstone Director

I can highly recommend Andy Fernihough, he produces excellent videos always to the highest standard.

I have also recommended Andy to my clients and where he has been engaged, they have also had excellent results.

When you want a professional video directed, produced and edited to the highest standard speak with Andy.

Peter Smith

Business Advisor

The key words to describe Andy are creative, professional, trustworthy, reliable and inventive in achieving the best results possible. Incredible eye for detail in all that he does. I cannot recommend him highly enough.

Thank's again Andy for all the great work you've done for Handpicked Property Amsterdam and Haarlem.

Ken Wright

Director