1. Corporate Video
2. Talking Head Video
3. Green Screen. ( chroma key )
4. Motion Graphics
Corporate Video Production
What is a Corporate Video ?
A corporate video is used by a business or organisation to promote and raise awareness of it’s brand.
A typical Corporate Video includes interviews with key members of staff or the managerial team, as well as showcasing what you do, how you do it and what makes you unique, standing out from the crowd.
What use is Corporate Video ?
Typically, it would be on your web site’s home page or a landing page introducing your business to potential customers, or clients. Videos on landing pages encourage a “call to action”, from the viewer. eg make a purchase.
What's Involved in making a video?
The first thing to get sorted out is, what’s the message you want to get across. We spend time getting to know and understand your business, gathering information critical to a decisions making process that will determine the direction of your video.
Having determined our approach during preproduction, we move on to the production stage. This is the actual creation of the content we need to make the final complete video.
Either on location or in a studio, good lighting and audio quality are prime considerations. Any motion graphics needed are produced using either 3d or 2.5d software packages such as Cinema C4d and After Effects and integrated into the final video during postproduction. Motion Graphics are especially effective if we have used a Green Screen ( Chroma Key ) or can be used as a stand alone.
This is where we put it all together. All the content that’s been produced, be it video, motion graphics or a combination of both, is edited together to create the final product.
If we have used a Green Screen (Chroma Key) during production, we’re then able to separate the talent (in front of the camera), from the background and replace it with graphics or imagery that support and enhance the message.
What's the Damage?
1. How much will it Cost?
Unfortunately there is no single answer to this question.
There are simply just too many variables to take into consideration, it’s a bit like asking an estate agent how much do houses cost. Without knowing the precise requirements, ie: how many bedrooms. bathrooms, semi or detached, etc etc, it’s simply impossible to answer.
So, How to Proceed?
Have in mind a budget that you would be prepared to invest, then double it.
Honestly, a well produced corporate video will not be “cheap” but, will provide a good ROI
What are Motion Graphics ?
Motion graphics are 3D or 2.5D animations, that can be used in any number of ways. For example: Flying logo, explainer video
What are Motion Graphics used Used For ?
Motion graphics have an infinate number of applications for example; used at conferences or events where you are exhibiting, on a large screen they are a brilliant way to capture the attention of passers-by.
Combining a love of food with a passion for photography is a marriage made in heaven.
Care and attention to detail are the key attributes required to produce eye catching quality images, that will show your products to their best possible advantage.