Easiest way to engagement – it’s a passive engagement that people are used to. You are not making them do anything more strenuous than watch a screen. It’s a comfort zone. Potential customers may not want to read much and why should they?
Increase your chances to get ranked high – transcripts for your videos will help search engines to index it. Surround the video with copy that can be indexed.
Return on Investment – according to eMarketer more than 50% of marketing professionals say that video content has the best ROI.
Videos can boost SEO – video is a way to target keywords in search engines. According to one piece of research by Forrester, for Google an indexed video may have up to 50 times more chance of ranking on the first page than a textual page in the index.
First impressions count – videos can make a great first impression for your company. Axonn Media revealed from research that seven in 10 people view brands more positively after watching video content about them.