GETTING YOUR MESSAGE ACROSS
Engaging and Building Trust with Clients.
Your brand is the overall experience of a customer that distinguishes you, or your product, from its rivals in the eyes of the customer. Building brand trust with customers makes them far more likely to commit to your products and services. Trust is the one element that factors into nearly every purchasing decision for a customer, regardless of what the item is.
This is where video marketing can prove valuable to your business. While 83 percent of businesses believe their video marketing campaign is producing solid ROI, video marketing isn’t just about brand and product exposure. Fostering trust is central to video marketing.
Video is one of the most versatile and profitable digital marketing tools out there. By Using video on your web site’s home and landing pages you will both engage and build trust with clients and increase conversion rates and brand awareness. Fat Rabbit Video produce effective Corporate and Talking Head video content, designed to grab attention and get your message across.
1. Video Boosts Conversions and Sales
Adding a product video on your landing page can increase conversions by up to 80%.
Video can also lead directly to sales. Studies show that 74% of users who watched an explainer-video about a product subsequently bought it.
2. Video Shows Great ROI
3. Video Builds Trust
The whole concept of content marketing is based on trust and creating long-term relationships. Trust is the foundation of conversions and sales. Stop selling and let the people come to you by providing them interesting and useful information.
Effective marketing videos present your products in a conversational form. That creates a sense of individual approach which is why 57% of consumers say that videos gave them more confidence to purchase online.